Digital Marketing Blogs

First generation computers to an era of smartphones technology have evolved enormously. Revolution in technology has made use of mobile application limitless. As technology is getting revolutionized so the advertisement world is experiencing the trend shift. Advertisement world needs to start adapting innovations in technology. Use of smartphones is increasing at an incredible rate. Mobile marketing in Delhi has seen a growth of about 64% when compared to e-commerce on the desktop. Advertising world in order to achieve a goal should fit and be compatible with this palm-held smart device. Marketers need to take these five points into consideration before making mobile marketing strategies. They are as follow: 1)Number of hours spend on mobile : Metropolitan cities of India make up about 60 per cent of online smartphone sales. 4G devices made up around 45 per cent of the market in these cities. Faster and better the internet quality makes people spend more time on smar...

In the earlier days, Google, the search engine relied heavily on text data and backlinks in order to make stable rankings through periodic refreshes. To a particular extent, a lot of SEO is a numbers game. We focus on: Rankings. Search volumes. Organic traffic levels. Onsite conversions. What Is Search Intent? Search intent  can be characterized as the reason behind a specific search. Why are people searching for something in the first place? Do they have a simple question that needs answering? Are they looking for a website to learn something? Do they want to buy or sell something? A study performed by the University of Hong Kong segmented search intent into  two distinct search goals:  users are either looking for information related to the keywords they use or they need more information about a specific topic. To generalize this statement a bit further: The Logic Behind Intent That is because these metrics are what we are typically judged...