In 2018 we can say that it may be possible to run a business in 2018 without doing search engine optimization but doing so uncover you to risks and leaves money on the table. Anyone who wants to invest in Search Engine Optimization for a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc.SEO is something for which we must have patience, as we know it takes time to give effective results. There’s a very common misconception that the financial benefits of search engine optimization are not as clear as say, social media or PPC. But anyone who familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media marketing and pay per click. And, many businessman seems to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by ...