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4 ways ignoring SEO could affect your bottom line

In 2018 we can say that it may be possible to run a business in 2018 without doing search engine optimization but doing so uncover you to risks and leaves money on the table.


Anyone who wants to invest in Search Engine Optimization for a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc.SEO is something for which we must have patience, as we know it takes time to give effective results.

There’s a very common misconception that the financial benefits of search engine optimization are not as clear as say, social media or PPC. But anyone who familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media marketing and pay per click.
And, many businessman seems to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020.  It's all about patience in SEO.
A well done SEO strategy will definitely bring more qualified and organic traffic to your website. Quality content tailored to the requirements of your customers will bring a higher conversion rate from SEO. These things are well known. But ignoring SEO altogether doesn’t just mean losing many sales here and there: it can be risky or potentially disastrous for finance basis.
There are four ways that it could affect your bottom line…

1. Using PPC Instead SEO

Many people have attempted to settle the SEO vs. PPC debate by trying to calculate an exact conversion rate for both. While many of these studies provide valuable insight report into both paid and organic result, there are a number of variables that cannot be captured through a simple percentage.

2. Missing out on, or misunderstanding, lucrative niches

You maybe think that optimizing for a few high-traffic terms in your niche is enough. But one of the most valuable things of SEO is gaining access to the thought processes of your customers.

3. Being unprepared for Google updates

After Google updated its algorithm in August 2018  (known as the “Medic” update) there were widespread reports of devastating traffic losses, particularly in the health and wellness sector. Some webmasters even claimed that the update had destroyed their businesses.
While it’s impossible to predict exactly how updates in Google’s algorithms will play out in the rankings, adhering to SEO best practices can mitigate the risk of being adversely impacted by an update.


4. Ill-advised site redesigns

It may be shocking in 2018, but many businesses still hire agencies or developers with little or have no sufficient knowledge of SEO to redesign their sites.

 I seriously can’t tell you how many times I have been called in at the last minute on a redesign only to find that a company has gone ahead and built their site completely in JavaScript, or made some serious technical error that will almost certainly result in a Google demotion. Then, they expect with me to sprinkle a few new keywords into their content and get them rankings on the top immediately!
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