Digital Marketing Blogs

First generation computers to an era of smartphones technology have evolved enormously. Revolution in technology has made use of mobile application limitless. As technology is getting revolutionized so the advertisement world is experiencing the trend shift. Advertisement world needs to start adapting innovations in technology. Use of smartphones is increasing at an incredible rate. Mobile marketing in Delhi has seen a growth of about 64% when compared to e-commerce on the desktop. Advertising world in order to achieve a goal should fit and be compatible with this palm-held smart device. Marketers need to take these five points into consideration before making mobile marketing strategies. They are as follow: 1)Number of hours spend on mobile : Metropolitan cities of India make up about 60 per cent of online smartphone sales. 4G devices made up around 45 per cent of the market in these cities. Faster and better the internet quality makes people spend more time on smar...

In the earlier days, Google, the search engine relied heavily on text data and backlinks in order to make stable rankings through periodic refreshes. To a particular extent, a lot of SEO is a numbers game. We focus on: Rankings. Search volumes. Organic traffic levels. Onsite conversions. What Is Search Intent? Search intent  can be characterized as the reason behind a specific search. Why are people searching for something in the first place? Do they have a simple question that needs answering? Are they looking for a website to learn something? Do they want to buy or sell something? A study performed by the University of Hong Kong segmented search intent into  two distinct search goals:  users are either looking for information related to the keywords they use or they need more information about a specific topic. To generalize this statement a bit further: The Logic Behind Intent That is because these metrics are what we are typically judged...

Structured data indicate a huge opportunity for SEO services to communicate the key information with search engines, boost content visibility on the web page, and reach target audiences.  It makes it easy for search engine crawlers to extract and understand the particular information related to the content, In this case, the type of product and services, the aggregate rating, available offers, and product reviews. This allows the web crawler to understand your content accordingly with increased accuracy. This report will describe how structured data can give SEO a beneficial advantage and lead to significantly increased levels of search visibility on the web page and engagement rates. Visit Digital Marketing Website to download  “Structured Data: Why now is the time to optimize.” Structured Data helps search engines better understanding for what the content is specifically about. So, structured data will allow the users to see the value of a website before they vi...

In 2018 we can say that it may be possible to run a business in 2018 without doing search engine optimization but doing so uncover you to risks and leaves money on the table. Anyone who wants to invest in Search Engine Optimization for a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc.SEO is something for which we must have patience, as we know it takes time to give effective results. There’s a very common misconception that the financial benefits of search engine optimization are not as clear as say, social media or PPC. But anyone who familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media marketing  and  pay per click. And, many businessman seems to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach  $80 billion a year in revenue by ...