Digital Marketing Blogs

In the earlier days, Google, the search engine relied heavily on text data and backlinks in order to make stable rankings through periodic refreshes. To a particular extent, a lot of SEO is a numbers game. We focus on: Rankings. Search volumes. Organic traffic levels. Onsite conversions. What Is Search Intent? Search intent  can be characterized as the reason behind a specific search. Why are people searching for something in the first place? Do they have a simple question that needs answering? Are they looking for a website to learn something? Do they want to buy or sell something? A study performed by the University of Hong Kong segmented search intent into  two distinct search goals:  users are either looking for information related to the keywords they use or they need more information about a specific topic. To generalize this statement a bit further: The Logic Behind Intent That is because these metrics are what we are typically judged...

In 2018 we can say that it may be possible to run a business in 2018 without doing search engine optimization but doing so uncover you to risks and leaves money on the table. Anyone who wants to invest in Search Engine Optimization for a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc.SEO is something for which we must have patience, as we know it takes time to give effective results. There’s a very common misconception that the financial benefits of search engine optimization are not as clear as say, social media or PPC. But anyone who familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media marketing  and  pay per click. And, many businessman seems to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach  $80 billion a year in revenue by ...